Facebook is now political parties’ main advertiser

Advertisers in Germany spent the most 3.5 million, followed by those in the UK 3.3 million, Spain 2.7 million, Belgium 2.4 million and Italy 1.8 million.

EDJNet compiled and analysed a data set of all adverts on Facebook registered in the 28 EU member states, by downloading the files from those countries from the 1st of March to Sunday 26 May the final election day.

“The amount of Facebook political adverts spending in the EU elections shows a clear trend towards a greater role for money in EU politics with a total spending of almost 24 million Euros,” says Alberto Alemanno, director of The Good Lobby.

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