The Future Of Retail Marketing In Nigeria Is The Shop Rite Model Not “Iyaloja/Babaloja” By Onye Nkuzi

What impact has Shoprite had on Nigeria?

It taught us where the future of retail lies. This is something that many Igbo traders I’ve come in contact with instinctively understand.

Better user experience.

The future of retail is not “Iyaloja” and “Babaloja”.

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